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THE WISEST WAY TO MAKE MONEY ON THE INTERNET

Thanks to Dr Alex

Email marketing for newbies and professionals

Everything you need to know to make the killing with email marketing

 

-- Picking the best topic --

You want to make money with autoresponders, so you need a product. Most of the time, the product you’re selling is information: an e-book, print book, e-course, e-zine or newsletter, CD, or downloadable audio program.

Your topic should be something that appeals to a wide audience—you could have the world’s best book on raising Amazon boa constrictors at home, but the only people interested in it would be people who already own an Amazon boa constrictor, or have thought about buying one. In this case, your sales base would be pretty limited (to put it nicely). On the other hand, if your book or product teaches people how to make five hundred dollars a minute—well, you might have quite a few potential buyers.

Also, your topic must be in an area in which you have personal interest or expertise. If you can put your passion into your marketing material, people will be able to tell that you believe in what you’re selling. This builds trust and sales.

In this chapter we’ll talk about how to choose a topic that covers both of these areas: widespread appeal, and your personal interest or expertise to further back it up.

 

 

Your personal interests and areas of expertise

People who like their jobs are happier. Their enthusiasm and joy spills over into their work, and they often find themselves receiving more promotions or raises and attracting customers without even trying.

If you’re comfortable talking about your product, and you are passionate about the subject, your confidence will be seen in every area of your autoresponder program. You will receive more comments from buyers who are pleased with your service. You’ll be able to build consumer trust because people will know that you yourself endorse your product 100 percent.

One aspect of developing your personal interest in a topic is to actually use the information you’re offering yourself. That way, when you discuss the benefits of buying your product, you’ll be able to get personal about the experience.

Another important part of choosing your topic is finding your area of expertise. This doesn’t mean you have to be an “expert.” It just means that it will be far easier for you to sell a product you know a lot about—and far easier for buyers to part with their hard-earned money when they know they are purchasing from a knowledgeable source. Think you don’t have your own area of expertise? You may know more than you think. The topics you’re familiar with don’t have to come from a job or college courses.

Take the following quiz to help you find your hidden interests and expertise, or develop and hone in on the areas you already know you’re interested in.

QUIZ: What Do You Know?

Answer the following questions as thoroughly as possible to discover the topic best suited to you that will help you truly succeed in your autoresponder campaign.

1. Who are you? This sounds too simple to be useful, but you’d be surprised how seeing your personal demographics laid out plainly in black-and-white can provide insight into what topics are best for you. Write down the following information about yourself:

  • Your name, age, and gender

  • Where you live: House or apartment? City or suburb? New or old neighborhood? What area of the country?

  • The rest: Blue collar or white collar? Religious or not? Any other identifying statistics you can think of?

2. What have you done? List every single job you’ve ever held. Leave some space between them, then go back and detail all of your job duties. Be creative—give yourself the best-sounding titles you can think of. For instance: if you once worked at a fast food restaurant, you might have been a customer service specialist, a food service technician, or a sanitation facilitator. These might sound extreme or over-the-top, but no one will see them but you. This is just to help build your self-confidence.
3. What else have you done? Brainstorm any hobbies you have been into, groups you’ve joined, topics you researched for school or work, or any subject you might have taken a personal interest in and acted on in the past.

4. Where do you go? Are you more likely to spend time at the park or the mall? Do you travel a lot, or do you prefer to stick close to home? Where have you gone on vacations, and where would you like to go?

5. Who do you hang out with? Your choice of friends can tell you a lot about yourself and the way you relate to others. Are most of your friends the same gender as you, or opposite? Older, younger, or about the same age? Where do they live and work? Think about the activities you and your friends enjoy together. You can even include online friends – people you might have met in chat rooms, groups, or forums with whom you exchange regular correspondence. Any common interests you share with your friends can help point you toward a topic you’ll be comfortable building on and promoting.

NOTE: Building Credibility—When What You Have Isn’t Enough

Most of the time when working with autoresponders, you won’t have to worry about credibility. Your well-developed product will speak for itself. However, if you don’t have background experience that relates to your chosen topic and you would feel more confident with credentials, there are many simple ways to position yourself as an expert in your field.

Testimonials. Testimonials are statements from customers about their satisfaction with your product. These can range from short blurbs to full-page letters, and can be used for a variety of purposes, including establishing credibility. A full discussion on getting and using testimonials can be found later on.

Articles. If you choose a topic that you’re interested in but haven’t had much experience working with, you will have to do some research. As you find out more, you can write short, informative articles on your subject and publish them on the internet to establish yourself as knowledgeable in your field. There are hundreds of thousands of web sites looking for content that will be happy to publish articles with your byline and a link to your web site. Look for those sites relating to your topic, or try these general article submission sites to spread your name around the internet (no, really; that’s a good thing):

  • iSnare.com: Maintains a database of over 200,000 free articles. Add your own, and get great content for your web site while you’re there.

  • ArticleBeach: A search engine directory of articles. Submit your article for inclusion in their expert database.

  • EzineArticles: Allows e-zine or e-mail list publishers to post informative articles free for use on other people’s sites or in their e-zine or newsletter.

  • IdeaMarketers.com: Free articles and web content for web site owners. Submit your article and showcase your work, and get more content for your site.

  • ArticleCity.com: Another database of articles for free use by the online public.

E-courses and certifications. Gain more knowledge and credibility by enrolling in an e-course on your chosen topic. E-courses are taught via e-mail and online forums, and generally run for six weeks or less. Many are touted aslearn-at-your-own-pace, so you can finish faster depending on how much time you put into it. You can also find e-courses on just about any subject for free. Check out these free online course directories:

  • E-Learning Center: Offers several full-length e-courses on subjects such as basic HTML programming and customer service skills.

  • Suite 101 University: Tons of free online courses in a wide variety of subjects, from entertainment and travel to computers and technology.

  • Learnthat.com: Lots of free classes, tutorials and certifications in several subject areas. Sign up for something fun while you expand your knowledge here.

  • DocnMail: Lists both free and paid online classes on many different topics.

Marketability: Will they buy?

We’ve mentioned that the topic you choose has to not only be of interest to you, but also have widespread appeal. This is the marketability factor. You will have to be able to make your product interesting and attractive to prospective buyers. So you’ll need a subject that a broad audience can relate to.

How can you tell if your topic will interest enough buyers to make your autoresponder campaign successful? The following quiz will help you determine the marketability factor for your product.

QUIZ: The Marketability Factor

Answer the following questions as thoroughly as possible to help figure out whether your topic has mass-market appeal.

1. How often do you hear your topic mentioned in the news? If the news media considers your subject important enough to report on with regularity, it’s probably something quite a few people are interested in. Televisions, magazines and newspapers are looking for good old ratings, and they get them by drawing large audiences with the information they present. The broader the audience they feel can be reached with a topic, the more often they will seek to cover it.

2. How many products are available on the market relating to your topic? Finding out you have a lot of competition is not necessarily a bad thing. It simply means there is a large enough consumer base to support products that deal with the topic—and that will include your product.

3. What is the approximate age range of people who would find your topic interesting? The best topics have a broad demographical appeal. If your subject can interest anyone from teens to retirees, you have a great chance at creating and selling a successful product.

4. How fast would you act on a great deal for a product relating to your topic? How about your friends? Would you jump at a bargain if it related to the topic you’ve chosen? And how about the people you hang out with—your easy-to-reach target market? The sooner you can hook people into a sale during the buying process, the more likely your autoresponder campaign will be profitable.

5. What are the benefits of knowing more about your topic that customers would gain by buying your product? People want to know they’re getting what they pay for. Your topic should be able to provide buyers with some real tangible knowledge or skill they would not otherwise have if they hadn’t purchased your product. Being able to list the benefits of your product will also help in your marketing, which will be discussed further in this book.

The Marketability Factor Quiz: The Quickie Version
Ready? Answer yes or no:

1. Is your topic in the news a lot?
2. Do you have existing competition?
3. Does your topic appeal to several age groups?
4. Would you or your friends buy a bargain product related to your topic?
5. Does your topic have useful benefits?

If you answered “yes” to at least four of these, congratulations! Your topic is marketable! Proceed with confidence; you’re on the right track.

JUMPSTART YOUR TOPIC DECISION

Still have no idea where to start? Here’s a partial list of topics to choose from that have high marketability factors:

  • Making money

  • Investing money

  • Saving money (on consumer purchases)

  • Starting a business (online or offline)

  • Running a profitable web site

  • Dieting and weight loss

  • Time management

  • Relationships and dating

  • Finding a dream job

  • Working from home

 

 

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How to build your online empire
with Private Label content
and Resell Rights

 

Introduction (part 1)

Turning digital products into cash is a very powerful skill that, if acquired, will allow any person to virtually print her own money.

In contrast, without this skill, you can have access to an unlimited amount of digital products for free – and it won’t matter at all, since you'll never use it to generate any revenue whatsoever.

This is why there are literally thousands of different courses available right on the Internet that discuss this specific topic: how to turn digital products into cash.

Now, there are a number of ways in which you can go about doing this, but the best of all is probably developing a knowledgebase. This doesn't mean to immediately start purchasing every product you find on the subject. Rather, go to one of the massive repositories of information on this subject.

 

 

You may want to consider such locations as forums, FAQs, websites, free reports, and free membership sites. You may find that the free information available at different locations throughout the Internet is on par or even better than information you could purchase.

You will want to put everything you read into context. Is it current? Is it supported by other E-Books and experts? If not, you may want to think twice before you establish it as a principle in your mind.

You will more than likely want to spend a minimum of 45 days developing this type of knowledgebase before you attempt to turn any digital products into cash. Instead, figure out what the language of the profession is, who the experts are, and how they are doing what you want to do. Only once you have done this should you consider moving on to the “action” phase, which consists of actually trying to sell your digital products.

Whatever you do, remember that having the skill to sell digital products is a major asset. Don't take it lightly when you're educating yourself on this subject. If you have a weak knowledgebase, it will show in all of your selling efforts.

Throughout the pages of this guide, I will show you some of the Internet’s time-tested ways on how to turn your digital products into cash!

 

1.2 Remember: There Are More Lousy Marketers than Lousy Products!

If you've ever spent time reading popular forums, you've heard people complaining about how bad a product is or praising it for how excellent the information is – or how functional it is. This is especially true of marketing forums, where people almost always discuss the latest product launch in their particular field.

It's not uncommon to see bipolar approaches to discussing new product launches, too. One approach will always focus on the negative parts of the product, lambasting it is a sham or as severely dysfunctional. The other approach will be a little more realistic and look at what was good and what could be improved upon.

Often, you will see the negative comments coming from those who have had little to no success promoting the product – or who, they themselves, have had no real experience in successfully launching a product.

In contrast, you will likely see the positive comments coming from those who have successfully promoted the product and earned; or those who knew marketing well enough that they could successfully promote the product if they decided to do so.

There's a good reason for this: those who can successful promote products and earn money know that almost any product, no matter how mundane it is, can be promoted with a high degree of success. They also know that a product doesn't necessarily have to be radically different in order to provide information that the end-user needs the most.

One prime example of this is McDonald's. Their food was really nothing new or different or better than their competitors – and yet they swiftly defeated everyone else in the market to achieve dominance.

The difference was in how the business was positioned and marketed. In the hands of a bad marketer, it would have floundered; in the hands of a skillful marketer, it became one of the largest corporations in the world.

So keep this caveat in mind next time you hear someone attacking the latest digital product release: there are more lousy marketers than there are lousy digital products!

 

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Affiliate Marketing Secrets

Little-known strategies
for recruiting an army of affiliates
to sell your products

 

-- Introduction --

What is affiliate marketing?

Affiliate marketing is different things to different people, but essentially, affiliate marketing is the act of marketing someone else’s products or services for a portion, or commission, of each sale that you make.

Some people do affiliate marketing as their full time jobs. That’s it. That’s all they do – they market other people’s products or services, collect their commissions, and live their lives as they wish. They do not have to deal with customer service, shipping orders, or anything else. All they do is promote other people’s products or services, everyday.

Other people use affiliate programs in conjunction with their own products or services, using affiliate programs as front end products, upsells, and back end products. For example, if you had an information product about weight loss, you might want to market exercise equipment, exercise clothing, vitamins, or other items or services that are related to weight loss along with your weight loss information product – to increase your revenue.

Obviously you would not want to create these items, so you would find these related products or services, and sign up for the affiliate programs, allowing you to promote them. Some people even low cost information products, such as ebooks, in order to sell high ticket affiliate products or services. Alternately, some people just use inexpensive affiliate products to enhance their own high ticket products or continuity programs, such as membership sites.

 

 

Some people are confused about what affiliate marketing actually is. For instance, many people who have products and offer affiliate programs for those products might say that they sell their product through affiliate marketing. What they mean is that they have affiliates who sell the product for them, but they are actually merchants or affiliate managers, in affiliate marketing terms.

But basically, affiliate marketing is selling someone else’s products or services through various means, for various reasons – either to earn an income, to enhance a product, or even to sell an additional product. In fact, many people use low end affiliate products as lead ins, or entry level products, for higher end affiliate products – never actually creating or promoting a product or service of their own.

Is money being made? You better believe there is! If you include all products and services that are sold through affiliates, affiliate marketing is essentially a billion dollar industry, even though it isn’t technically considered an industry in its own right.  Many people don’t even consider it a career, but they are mistaken.

Right now, at this very moment, there are thousands of affiliate marketers that you have never even heard of quietly promoting affiliate products and collecting huge commission checks every month. Why haven’t you heard of them? You haven’t heard of them because they are not in the Internet Marketing products market. They are in other ‘consumer’ niches, such as weight loss, healthcare, sports, gambling, education, financial products, etc.

Now, if you have an active interest in those things, or any other conceivable thing, you have probably searched for information or products related to your interest on the Internet. If this is the case, you have most likely come into contact with an affiliate marketer, without even being aware of it. You may have even purchased a product through an affiliate marketer without ever knowing it.

Even Google has an affiliate program. That’s what Google AdSense is all about. It’s an affiliate program, but it isn’t technically called that. EBay has an affiliate program, as does Microsoft. There is an affiliate program available for just about any product that you can imagine, but not all ‘brands’ have affiliate programs – which of course is their mistake.

Affiliate marketing presents a win-win-win situation. The owner or maker of the product being sold is making money. The affiliate marketer is making money, and the customer is getting what they want or need. Everybody wins. Affiliate marketing has been around longer than you think it has as well.

Many people think that affiliate marketing started sometime after the Internet came into existence. This is wrong. Amway, Avon, Mary Kay – all of these are essentially affiliate programs, but the people who were actually doing the affiliate marketing were called distributors or representatives – and they are still called distributors or representatives to this day.

Affiliate marketing can even entail network marketing. Affiliate marketing is the act of selling a product for a commission. Network marketing also involves selling a product for a commission, but also focuses on bringing other resellers (or affiliate marketers, distributors or representatives) into the program as well. Sometimes, however, affiliate marketing also allows and encourages you to bring other affiliate marketers into the program.

Again, affiliate marketing is different things to different people, but the goal is the same – to make money. Affiliate marketing offers you the opportunity and ability to make money without creating a product of your own.

 

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The eBay guide to riches

Introduction to Internet Auctions

 

Internet auctions started as a hobby for a few computer people in the San Francisco area to have a “virtual swap meet” and get rid of some things they had, and find some things they wanted. In just ten years, this fun little idea has become a multi-billion-dollar enterprise and a global phenomenon, and amazingly, presents one of the best low-risk opportunities in history to start or grow a business! The potential is unlimited and still growing.  Online auctions generate very high revenues for sellers and often, good deals for buyers, and the transaction costs are usually reasonable (we’ll help you keep them down a little later). The best part about this is that the marketplace is open to everyone. You can read this report today and be selling your old junk on eBay for profit tonight…but selling your old junk is only the beginning.

 

 

Recently, online auctions have been in the news for less optimistic reasons like scams and fraud. For the same reasons eBay enables speed, anonymity and a global marketplace to honest buyers and sellers, it also provides opportunities for the behavior of less honest members of the community, in particular, credit card scams in certain Third World locations. However, there are many millions of auctions every day, and like the majority of any community, the vast majority of these auctions are run fairly and more importantly, they are making the sellers a tremendous amount of money. Where there is opportunity there is risk. We’ll help you understand both, to maximize one and avoid the other.

Let’s get started!

How do online auctions work?

An online auction is just like any traditional auction, fundamentally. Someone (a “seller”) offers something either at a set price, a minimum price, or on open bidding. Others (“bidders”) make offers on the item by stating what they will pay. Upon successful completion there will generally be a “highest bidder,” who has now become the “buyer.”
There is one main difference between eBay and a traditional auction like you might have seen at Christie’s or Sotheby’s: eBay facilitates the auction but never takes possession of the goods, and makes no specific warranties about the item’s quality, the seller or buyer’s honesty, nor does it play any direct role in payments relating to buyer’s and seller’s, but rather, takes fees from buyers whether items are sold, paid for, delivered, or not, and essentially operates as a very complex bulletin board, not a true auction house in most cases. It is the responsibility of the person hosting the auction to deliver the item to the successful winner, while the winner needs to ensure he makes the payment and receives the shipment on time and in the expected condition.

Payment is through a variety of possible methods including checks, money orders, electronic transfer systems, credit cards, wires, and more. Generally the seller in an auction will state what kind of payment is acceptable, and the potential buyer can decide whether to bid with that, and sometimes other, restrictions in mind.

To make it more likely that buyers and sellers will provide quality service to each other and honest goods, a fundamental aspect of eBay and most of its copycat sites is called “feedback.” Feedback is basically a rating system that allows buyers and sellers to see what other buyers and sellers thought about doing business with a particular person/entity in the community.

What’s for sale? Pretty much everything except those categories eBay chooses to limit or ban (such as firearms, certain adult materials, and so on). Auctions are of many types and styles, ranging from items literally priced at 1 cent, to items worth millions of dollars, which will usually involve escrow payments and other special terms. In later sections we’ll look more closely at the kinds of auctions there are today.

First, since you want to make money on eBay, let’s talk about how you give and get that money.

Next: Methods of payment

 

 

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Contents

Introduction

1. Getting started with affiliate marketing

2. Residual income versus one-time commissions

3. Using your Ezine for affiliate promotion

4. Using blogging for affiliate promotion

5. Using pay-per-click (PPC) for affiliate promotion

6. Using teleseminars and webinars for affiliate promotion

7. Launching your own affiliate program - Part 1   Part 2

8. Pitfalls to avoid - Part 1    Part 2

9. Recommended resources

 

Top affiliate programs

Internet Marketing Center affiliate program

This top affiliate program provides you with all the ready-to-use promotions and resources, allowing you to instantly generate an ongoing stream of income.

C Point networks / Dr Alex Marketing affiliate program

Apart from excellent commission rates, this program offers multiple commissions for a single referral - for all the products a customer purchases over time.